Artificial Intelligence (AI) is and always will be a way to improve and simplify our lives. The medical field has also made use of AI and has been able to save lives because of it. Therefore, it is a part of our lives and will remain so, until the end of time. There are many instances, where AI has been beneficial to humans, and the gambling industry is no exception.
With all that we have come to learn about AI, it’s not shocking to hear, that the gambling industry is now also looking into ways to incorporate this technology into land-based and even online casinos. For one, game offerings and genres will increase tenfold. With that comes more advanced ways of tracking which games are suitable for which players. This information will assist in providing each individual, with a unique gaming experience, tailor-made for them by algorithms. All these improvements will be made possible, in fact even simpler to achieve, because of AI, which plays a huge part in our daily lives. This will also provide the player with a better opportunity or chance of winning as well as generate some revenue for the operator.
Customer service is another field, where AI, will also be of benefit for punters and casino staff alike. If a punter is experiencing issues at a machine, the chatbots that some websites use can sometimes be very limited in responses, because the programming that was done on these bots, may be very basic. With AI, those bots can be made to interact with customers in real-time, offering a much better interactive session and providing players with relevant responses while they are gambling. This will minimize the need for staff interaction, which is very helpful in current situations. What this will mean for establishments, is that the staff will be able to be put to work in other areas, where they will be more useful to visitors and may even minimize expenses, for casino bosses. The bots will also be programmed to alert the powers that be as to problem gamblers on the floor and assist in the managing of this huge issue at casinos.
Since AI is being used to keep players interested for extended periods, by enticing them and feeding their enjoyment, this can also be detrimental to someone who is addicted to gambling. The very same application that is used to profile one user, to optimize their experience, can offer another punter who may not even be an addict, a false sense of security when it comes to self-control when that is just not true. Therefore, it would still be necessary to have the human element on the floor or behind the keyboard to assess these types of situations.
With positive and negative aspects, towards technology, we as human beings, still have to take the initiative to make up our minds and to decide what is good or bad for us. If it is the latter, then having the free will to access support structures that have been put in place should still be an option for all players.