We live in a digital age where all things have moved online. From shopping to gaming, the best way to attract new customers is to give them your handle and hope that your web presence is enough to sway them into choosing your brand.
Social media is, by far, one of the most powerful tools when it comes to digital marketing and that is why big corporations dole out millions of dollars each year to hire the elite marketing teams to help them put their best foot forward. Expert advice is to know your audience so you can target them through the correct platform but is twitter the right place for a gambling campaign? Let’s find out.
Online marketing has taken the world by storm and some are not cognizant of the fact that there was a time when things were done differently. That’s why it’s vital to understand your customer which is where market research comes in. Online marketing involves a lot of data and information digging that in turn allows experts to tailor the best possible strategy for their gambling campaigns.
Usually, these campaigns are launched on various online platforms so that marketers can A/B split test their campaigns and compare results. Social media plays a hand in each part of this process from the research stage to the hooking of prospective clients. The only challenge after this is making sure that you remain current and trending. So can Twitter achieve that?
Truth be told, Twitter is not the most popular social media site these days, but it can be a goldmine if tapped into just the right way. After all, the platform went live in 2006. In the first year after its release, the social media platform managed to accrue millions of users and to this day there are hundreds of thousands of new users signing up daily. The impact that one well-worded and enticing tweet can have should not be underestimated.
Many online operators have taken to the twitter streets but finding new customers is not the main objective. The idea of the successful gambling campaign is to go the long-haul and continue building trust. Operators have taken to using twitter to engage with their customers and maintain their loyalty to them. Big operators will tweet continuously to update their customers on changes, promotions, deals, and fixtures. Most of the time, you can see hundreds of tweets centered around a specific event of gambling importance. This is a very smart strategy that has ensured the success of many online operators because they are using the medium for exactly what it was created to do - keep the audience engaged. Players who follow online casinos or sports betting brands are always aware of what is going on and as such, they trust the brand they’ve chosen and would not consider changing.
While Twitter is a micro-blogging service that primarily allows operators to write to their players in short bursts of monologue, there are other mediums that are just as popular but for different reasons.
Instagram is the new most popular social media site that allows friends, family, and companies to remain connected with each other. Instagram allows users to post pictures and videos of what they would like to share, accompanied by a caption. Many businesses have created a massive following on Instagram because their marketing teams understand that a picture is worth a thousand words.
Although this is not a social media site in the conventional sense, it does have some social aspects that cannot be overlooked when trying to get your business into the public eye - on a global scale. This is where you would want to get an influencer to assist you. The process of becoming an influencer is simple in theory but it can take time to perfect.
Most influencers started on twitter in 2006 and built a wide fanbase, they then moved to Instagram and took their followers with them. The next best step would be to subscribe to your favourite influencer’s channel on YouTube to see what they’re doing and if they’re endorsing something, to see why they like it, and then go out and purchase it.
Facebook is one of the great phenomena of our time. There are hundreds of thousands of users signed up to this site and thousands join them daily. Taking advantage of the connections or friends that people have on Facebook can lead to significant marketing success but the best way to go about this would be to publically share information about your business and see who takes the bait. This is a tried and tested method.
While it may seem that gambling campaigns are dead on twitter, this is not the case. Twitter remains a powerful tool to engage player audiences and the proof is in the pudding. There are however, other social platforms that can be used and only the best marketers use a combination to analyse the metrics!