There’s nothing more important to a company than the opinions of their customers, with that being said, positive customer experiences with the product or service a company provides are essential to the longevity of the company itself. Thus, implementing fresh software or any new protocol to enhance that which the customer experiences will never be a bad idea, in fact, it may be one of the best decisions a company could make.
Formerly known as Paddy Power Betfair, Flutter Entertainment has become the latest online casino operator to lean towards EveryMatrix’s iGaming integration platform Casino Engine. Flutter Entertainment has agreed to the conditions which see it use its new partner’s integration platform in several controlled markets which include the United Kingdom, Sweden, Italy, and Spain.
With this partnership, Flutter will be able to gain access to a comprehensive list of gaming providers which are authorized to provide their software in specific markets. The operator will also be authorized to add new content to the already existing collection through a single integration.
Flutter Entertainment operates out of Dublin, Ireland and is listed in the United Kingdom, with a customer base which exceeds six million players from around the globe. Its collection of brands includes that of Betfair, Sportsbet, Paddy Power, Adjarabet, and FanDuel.
The organization is also looking into adding more brands to its lineup if it’s able to procure regulatory authorization for its proposed partnership with Canadian brand The Stars Group, which is the parent company of PokerStars, Sky Betting & Gaming, FOX Bet, and BetEasy.
Flutter Entertainment believes in maximizing profits within their core markets, to grow BetFair with the rest of the world, to attain podium positions in additional regulated markets, and to pursue the US opportunity with rigour.
The company prides itself on its position within the industry as one of the largest regulated online gambling markets in the world. It also has an in-house tech development facility which sees it supporting a variety of international operations.
Flutter will be putting EveryMatrix’s Casino Engine Direct solution to use which will, therefore, act as an integration layer between the operator and casino content suppliers, above Casino Engine’s gaming aggregation component. This will allow gambling operators to enter newly-regulated markets with ease or it could also be used to amplify their existing libraries with relevant titles which are also specific to the chosen market.
EveryMatrix’s content aggregator currently holds over 8,000 casino-style games from more than 140 providers. This means that players are treated to a host of new options and that they’re likely to find a game which appeals to them the most, thus improving the overall customer experience.
Recently, the Casino Engine passed the technical assessment conducted in Spain, this allows providers and partner operators who are looking to enter that market by offering them an extensive selection of content developed by locally certified casino vendors. The Casino Engine is also compliant with Flutter Entertainments stringent requirements for user experiences and responsible gaming.
EveryMatrix’s User Interface Communication Framework has been comprehensively integrated with the gambling operator’s MARS Framework to collect in-game messages, including real-time balance updates, toggle audio across, vendors, stake updates, game completion from different vendors, and game loading progress.
EveryMatrix’s Casino Engine is not only versatile, but it is also certified in multiple jurisdictions, this means that various casino platforms worldwide will be able to integrate this technology with their own. It holds licenses which comply with the MGA, UKGC, Denmark, Romania, Curacao, Sweden, Norway, Armenia, Georgia, and Lithuania.
EveryMatrix is also had many big clients within the iGaming industry such as Tipico, Norsk Tipping, Wunderino, MyBet, Genesis, Adjarabet.com, BetWarrior, Max Bet, Sporting Index, Crocobet, and Stake7.
With the innovation of one company, others will grow, and this is the case with EveryMatrix and Flutter Entertainment. The technology provided by EveryMatrixwill improve the experiences had by clientele using the platform which would result in happier clients, which will play for longer periods of time, which in turn would generate more revenue for both parties.