The William Hill betting company based in London are looking to increase in size while they prepare for their Mr Green brand GiG-powered launch in Latvia. This all due to a fancy new long-term agreement that was recently signed between them both. The changes are all expected to take effect sometime this year.
The guys over at Mr Green and William Hill have been busy planning for 2020 as they have recently announced that they will be launching the Mr Green brand in Latvia. The two have just signed a new partnership with GiG (Gaming Innovation Group) which means the brand will now be free to use their software platform for their market entry in 2020.
This is going to be a long term agreement between the two and one that will see GiG supply online casino, sportsbook and front end services for Mr Green, a brand that William Hill purchased in 2019.
Whilst this agreement will see revenue share have a limited contribution to GiG’s overall revenue in 2020, it will see a bigger increase in 2021 and beyond. All those that have been a part of the agreement are clearly over the moon. The CEO of Mr Green, Mr Green Latvia was quoted saying that this is an exciting time for the William Hill Group business in Latvia, where they are moving forward with their strategy to introduce a global brand such as Mr Green to the market. They see this as the ideal complement to the locally well-established 11.lv brand which is also hosted on GiG’s platform.
He continued by saying that by them working closely with GiG and leveraging their technology from the product, compliance as well as other aspects, it has enabled them to move 11.lv up to the second position against leading brands currently in the market. They see this as the perfect time to give Mr Green similar success.
Richard Brown, CEO at GiG also commented by saying he was very pleased to announce the expansion of their collaboration and partnership with Mr Green. He continued and said, "Latvia is an interesting market for online gambling; we are looking forward to supporting Mr Green’s growth with a strong, safe and entertaining product."