Twitch was founded in June 2011 and is now a subsidiary of Amazon. The online video platform is one of the most popular streaming sites at present with around 15 million users actively using it on a daily basis. In our digital age where everything that we want, or could need, is a click away, internet and streaming sites have gone a long way in enhancing the online casino and gaming industry.
The question of why Twitch is so instrumental for online casino streamers remains, but keep reading to find the answer to this question.
Twitch is defined as a live video streaming service that broadcasts live video games, esports competitions, music broadcasts, and even creative content. The live streaming capabilities of twitch has changed the face of esports betting and fantasy gaming wagers. Players can sign up for twitch, select the channels that they want to watch, and can stream the content from mobile or PC. This allows streamers, who are also players, to watch the outcomes of the games and become invested in the sports that they are choosing to watch.
Twitch was born as Justin.tv. The streaming site did not take long to eclipse the popularity of its general-interest counterpart with 45 million unique viewers recorded by October 2013. By February 2014, it was a key contributor to peak internet traffic in the US. It was acquired by Amazon in August of 2014 for a pretty price of $970 million and as of May 2018, the streaming service boasts 27 000 channels, 2,2 million broadcasters monthly, and 15 million daily users. If an in-depth analysis of Twitch is done it will show that it is the biggest online streaming service in the world and has even surpassed YouTube Gaming.
When the service was initially released, it was popular for video games, but it did not take casino players long to realize that this platform could be used to share their gaming experiences with the masses too. While it may seem counterproductive to online casinos, players stream games and show their viewers how the game works, how to activate features, and how to play, all without viewers having to wager any of their own money. What should be a downside for corporations that run online casinos has turned into a great marketing strategy.
Players join online casinos because they feel more confident and secure once they know to play the games on offer. This is a vital resource for newbies and seasoned players as it teaches viewers the basics with minimal effort on their part. Streamers will either play traditional table-based games such as blackjack, roulette or baccarat or they could opt to try an online slot. Either way, Twitch streaming is taking the digital gaming industry by storm simply because players are usually fun to watch and viewers find it extremely entertaining and educational to see how it’s all done.
There are many advantages to using the Twitch streaming service for online casino play. Some of them are focused on the viewer and others have done wonders for the online casinos where the streamers play.
Online casinos have hundreds of people signing up to take advantage of their offerings everyday, but it is a known fact that some players miss the sense of brethren that they are accustomed to when they play at land-based casinos. It is because of this longing that live games are so popular but with Twitch.
Online slot enthusiasts and traditional gaming fans can all come together and chat about what they love best: the game, without leaving the safety of their homes. It is a long-term fix to one of the online casino problems and the remedy to many solo players out there.
Most casino streamers on twitch are honest about the quality of the game they are playing. There are those who are endorsing certain things with the use of curse,. but there is nothing in it for the average streamer. Players tend to flock to the more honest channels on Twitch, but there should be a disclaimer; what works for one player might not work for every player. Luckily, Twitch allows viewers to see the game in action so they can make their own call.
One of the main things that make Twitch so different and amazingly easy to use, is how accessible it is. Viewers can stream their favourite channels at home on their PCs, laptops, or even their Smart TVs, as well as on-the-go. That means whether they are on the train or waiting in a long line, Twitch is just a click away. Ease of use is one of the greatest selling points of this age and Twitch is not lacking.
For online casinos and software developers, Twitch has become an unexpected platform for advertising and marketing their products. Some bigger groups have taken to commissioning streamers to review their services and will pay them handsomely to play their games. This, of course, depends on how many viewers the streamer has, but it is a mutually beneficial deal for online casinos and streamers.
If there are pros, there are usually always cons. These might not be a huge deterrent to many viewers, but it is worth knowing before you join the twitch community.
This one is for the online casino operators and developers. If a highly influential streamer reviews a game or casino and does not like it at all, they’re going to tell thousands of their viewers about the experience. As a result, this could negatively affect the overall brand or game experience.
Twitch has no age limit as yet and the content that is shared on the service can sometimes reach the wrong eyes. Online casinos have been regulated by reputable authorities all over the world to avoid underage gambling, but Twitch can open a can of worms for younger players who are keen to try what they see. Twitch streamers need to be mindful of the fact that their content can be tempting, and not always in a good way. However, to offset this Twitch has community guidelines and rules that need to be adhered to.