Product Pushing – The Brands that Earn the Most from Film Product Placement

It’s no surprise that product placement is part of a massive industry in Hollywood. However, which brands are obtaining the most from shout-outs on TV? Who is generating the most profit? We took a closer look to find out.

The Top 100 Box-Office Brands with Profits from Film Placement

We’ve ranked the top 100 brands based on the total revenue generated from product placements in movies across 2019.

#
BRAND
NUMBER OF MOVIES WITH PLACEMENT IN 2019
INDUSTRY

1Ford72Automotive

2Apple58Consumer Electronics

3Chevrolet54Automotive

4Mercedes-Benz46Automotive

5Toyota46Automotive

6Dodge43Automotive

7Jeep37Automotive

8Dell32Consumer Electronics

9Cadillac32Automotive

10Adidas32Apparel

11Nike31Apparel

12Honda30Automotive

13Nissan30Automotive

14Coca-Cola29Beverage

15BMW29Automotive

16Converse27Apparel

17Volkswagen26Automotive

18Volvo26Automotive

19Sony25Consumer Electronics

20Samsung25Consumer Electronics

21Hyundai24Automotive

22Casio22Consumer Electronics

23Lincoln21Automotive

24Audi20Automotive

25Land Rover20Automotive

26Pontiac19Automotive

27Motorola19Consumer Electronics

28Kia19Automotive

29Dior18Luxury Fashion

30Google18Consumer Electronics

31Budweiser17Beverage

32Oldsmobile15Automotive

33HP14Consumer Electronics

34LG14Consumer Electronics

35Lexus14Automotive

36Jaguar14Automotive

37Panasonic12Consumer Electronics

38Microsoft12Consumer Electronics

39Porsche11Automotive

40AT&T10Consumer Electronics

41Ferrari9Automotive

42Ray-Ban9Eyewear

43Jansport9Apparel

44Yamaha8Consumer Electronics

45Carhartt8Apparel

46Rolex8Luxury Fashion

47Ralph Lauren8Luxury Fashion

48LTI7Education

49Zenith5Consumer Electronics

50Vizio5Consumer Electronics

51Harley-Davidson5Automotive

52Triumph4Automotive

53Tom Ford4Luxury Fashion

54Champion Spark Plugs4Automotive

55New Era4Apparel

56Lego3Toys

57AOC3Consumer Electronics

58MG3Automotive

59Cartier3Luxury Fashion

60Michael Jackson3Music

61Dita2Consumer Electronics

62McLaren2Automotive

63Bell Helmets2Apparel

64Peterbilt2Automotive

65Blockbuster2Entertainment

66Dunlop2Automotive

67C. F. Martin & Company2Music

68Old Focal2Eyewear

69Fox News2Entertainment

70Persol2Eyewear

71Nine Inch Nails1Music

72Shelby American1Automotive

73Initium1Eyewear

74AC Cars1Automotive

75Howard University1Education

76Black Sabbath1Music

77Entourage of 71Eyewear

78Permobil1Consumer Electronics

79Maison Margiela1Luxury Fashion

80Polaris1Automotive

81Mi-Pac1Apparel

82Franklin1Financial Services

83Canada Goose1Apparel

84BonLook1Apparel

85Innis & Gunn1Beverage

86Citizen1Luxury Fashion

87Viper Tactical1Apparel

88Panerai1Luxury Fashion

89Cisco Bowers1Beverage

90WWE1Entertainment

91Kotion Each1Consumer Electronics

92United Airlines1Travel & Hospitality

93Cutler & Gross1Apparel

94Brooks Brothers1Apparel

95Merc1Apparel

96Iveco1Automotive

97Kocom1Consumer Electronics

98Philadelphia Phillies1Entertainment

99FiLite1Beverage

100Carol IV1Travel & Hospitality

#	BRAND	NUMBER OF MOVIES WITH PLACEMENT IN 2019	INDUSTRY
1	Ford	72	Automotive
2	Apple	58	Consumer Electronics
3	Chevrolet	54	Automotive
4	Mercedes-Benz	46	Automotive
5	Toyota	46	Automotive
6	Dodge	43	Automotive
7	Jeep	37	Automotive
8	Dell	32	Consumer Electronics
9	Cadillac	32	Automotive
10	Adidas	32	Apparel
11	Nike	31	Apparel
12	Honda	30	Automotive
13	Nissan	30	Automotive
14	Coca-Cola	29	Beverage
15	BMW	29	Automotive
16	Converse	27	Apparel
17	Volkswagen	26	Automotive
18	Volvo	26	Automotive
19	Sony	25	Consumer Electronics
20	Samsung	25	Consumer Electronics
21	Hyundai	24	Automotive
22	Casio	22	Consumer Electronics
23	Lincoln	21	Automotive
24	Audi	20	Automotive
25	Land Rover	20	Automotive
26	Pontiac	19	Automotive
27	Motorola	19	Consumer Electronics
28	Kia	19	Automotive
29	Dior	18	Luxury Fashion
30	Google	18	Consumer Electronics
31	Budweiser	17	Beverage
32	Oldsmobile	15	Automotive
33	HP	14	Consumer Electronics
34	LG	14	Consumer Electronics
35	Lexus	14	Automotive
36	Jaguar	14	Automotive
37	Panasonic	12	Consumer Electronics
38	Microsoft	12	Consumer Electronics
39	Porsche	11	Automotive
40	AT&T	10	Consumer Electronics
41	Ferrari	9	Automotive
42	Ray-Ban	9	Eyewear
43	Jansport	9	Apparel
44	Yamaha	8	Consumer Electronics
45	Carhartt	8	Apparel
46	Rolex	8	Luxury Fashion
47	Ralph Lauren	8	Luxury Fashion
48	LTI	7	Education
49	Zenith	5	Consumer Electronics
50	Vizio	5	Consumer Electronics
51	Harley-Davidson	5	Automotive
52	Triumph	4	Automotive
53	Tom Ford	4	Luxury Fashion
54	Champion Spark Plugs	4	Automotive
55	New Era	4	Apparel
56	Lego	3	Toys
57	AOC	3	Consumer Electronics
58	MG	3	Automotive
59	Cartier	3	Luxury Fashion
60	Michael Jackson	3	Music
61	Dita	2	Consumer Electronics
62	McLaren	2	Automotive
63	Bell Helmets	2	Apparel
64	Peterbilt	2	Automotive
65	Blockbuster	2	Entertainment
66	Dunlop	2	Automotive
67	C. F. Martin & Company	2	Music
68	Old Focal	2	Eyewear
69	Fox News	2	Entertainment
70	Persol	2	Eyewear
71	Nine Inch Nails	1	Music
72	Shelby American	1	Automotive
73	Initium	1	Eyewear
74	AC Cars	1	Automotive
75	Howard University	1	Education
76	Black Sabbath	1	Music
77	Entourage of 7	1	Eyewear
78	Permobil	1	Consumer Electronics
79	Maison Margiela	1	Luxury Fashion
80	Polaris	1	Automotive
81	Mi-Pac	1	Apparel
82	Franklin	1	Financial Services
83	Canada Goose	1	Apparel
84	BonLook	1	Apparel
85	Innis & Gunn	1	Beverage
86	Citizen	1	Luxury Fashion
87	Viper Tactical	1	Apparel
88	Panerai	1	Luxury Fashion
89	Cisco Bowers	1	Beverage
90	WWE	1	Entertainment
91	Kotion Each	1	Consumer Electronics
92	United Airlines	1	Travel & Hospitality
93	Cutler & Gross	1	Apparel
94	Brooks Brothers	1	Apparel
95	Merc	1	Apparel
96	Iveco	1	Automotive
97	Kocom	1	Consumer Electronics
98	Philadelphia Phillies	1	Entertainment
99	FiLite	1	Beverage
100	Carol IV	1	Travel & Hospitality

Ad-Effect – The Top 100 Product Placements in Films

Which of the brands listed below made the most profit from a single film performance? Below are the top 10 most profitable product placements in films during 2019.

Table View

List View

#
BRAND
FILM
BRAND SCREEN TIME
WORLDWIDE BOX OFFICE ($)
VALUE GENERATED FOR BRAND ($)


1LegoThe Lego Movie 21hr 37mins192M16.5M

2Nine Inch NailsCaptain Marvel10mins 47 secs1.13BN12.9M

3FordFord v Ferrari45mins 7 secs225M12.7M

4DitaSpider-Man: Far from Home8 mins 7 secs1.13BN8.3M

5SonySpider-Man: Far from Home6 mins 23 secs1.13BN7.9M

6Shelby AmericanFord v Ferrari28mins 50 secs225M7.1M

7InitiumAvengers: End Game3mins 10secs2.8BN7M

8AudiAvengers: End Game1mins 30secs2.8BN5.9M

9NikeSpider-Man: Far from Home3 mins 26 secs1.13BN5.5M

10FordAvengers: End Game2 mins 9 secs2.8BN4.7M

#	BRAND	FILM	BRAND SCREEN TIME	WORLDWIDE BOX OFFICE ($)	VALUE GENERATED FOR BRAND ($)
1	Lego	The Lego Movie 2	1hr 37mins	192M	16.5M
2	Nine Inch Nails	Captain Marvel	10mins 47 secs	1.13BN	12.9M
3	Ford	Ford v Ferrari	45mins 7 secs	225M	12.7M
4	Dita	Spider-Man: Far from Home	8 mins 7 secs	1.13BN	8.3M
5	Sony	Spider-Man: Far from Home	6 mins 23 secs	1.13BN	7.9M
6	Shelby American	Ford v Ferrari	28mins 50 secs	225M	7.1M
7	Initium	Avengers: End Game	3mins 10secs	2.8BN	7M
8	Audi	Avengers: End Game	1mins 30secs	2.8BN	5.9M
9	Nike	Spider-Man: Far from Home	3 mins 26 secs	1.13BN	5.5M
10	Ford	Avengers: End Game	2 mins 9 secs	2.8BN	4.7M

Lego

The Lego Movie 2

1

Brand Screen Time:

1hr 37mins

Worldwide Box Office ($)

192M

Value Generated for the Brand ($)

16.5M

Nine Inch Nails

Captain Marvel

2

Brand Screen Time:

10mins 47 secs

Worldwide Box Office ($)

1.13BN

Value Generated for the Brand ($)

12.9M

Ford

Ford v Ferrari

3

Brand Screen Time:

45mins 7secs

Worldwide Box Office ($)

225M

Value Generated for the Brand ($)

12.7M

Dita

Spider-Man: Far From Home

4

Brand Screen Time:

8 mins 7 secs

Worldwide Box Office ($)

1.13BN

Value Generated for the Brand ($)

8.3M

Sony

Spider-Man: Far From Home

5

Brand Screen Time:

6 mins 23 secs

Worldwide Box Office ($)

1.13BN

Value Generated for the Brand ($)

7.9M

Shelby American

Ford v Ferrari

6

Brand Screen Time:

28mins 50 secs

Worldwide Box Office ($)

225M

Value Generated for the Brand ($)

7.1M

Initium

Avengers: Endgame

7

Brand Screen Time:

3mins 10secs

Worldwide Box Office ($)

2.8BN

Value Generated for the Brand ($)

7M

Audi

Avengers: Endgame

8

Brand Screen Time:

1mins 30secs

Worldwide Box Office ($)

2.8BN

Value Generated for the Brand ($)

5.9M

Nike

Spider-Man: Far from Home

9

Brand Screen Time:

3 mins 26 secs

Worldwide Box Office ($)

1.13BN

Value Generated for the Brand ($)

5.5M

Ford

Avengers: Endgame

10

Brand Screen Time:

2 mins 9 secs

Worldwide Box Office ($)

2.8BN

Value Generated for the Brand ($)

4.7M

PR Power: The Highest Grossing Films for Brands Plugging Products

Which films made the most money for their featured brands overall? Have a look at our list of the top 10 films for product placement.

Table View

Grid View

#
FILM
OF BRAND
BRAND SCREEN TIME
WORLDWIDE BOX OFFICE ($)
VALUE GENERATED FOR BRAND ($)


1Avengers: End Game5931mins2.8BN75,872,720

2Hobbs & Shaw791hr 26mins759M61,468,098

3Ford v Ferrari1454hr 4mins226M58,279,719

4Spider-Man: Homecoming5457mins1.1BN55,638,856

5Captain Marvel4831mins1.1BN55,279,719

6Once Upon A Time in Hollywood871hr 30mins374M31,371,359

7Knives Out551hr 30mins312M20,471,205

8The Lego Movie 2111hr 38mins192M16,886,448

9Jumanji: The Next Level4923mins797M16,874,959

10Joker2013mins1.1BN16,697,881

#	FILM	OF BRAND	BRAND SCREEN TIME	WORLDWIDE BOX OFFICE ($)	VALUE GENERATED FOR BRAND ($)
1	Avengers: End Game	59	31mins	2.8BN	75,872,720
2	Hobbs & Shaw	79	1hr 26mins	759M	61,468,098
3	Ford v Ferrari	145	4hr 4mins	226M	58,279,719
4	Spider-Man: Homecoming	54	57mins	1.1BN	55,638,856
5	Captain Marvel	48	31mins	1.1BN	55,279,719
6	Once Upon A Time in Hollywood	87	1hr 30mins	374M	31,371,359
7	Knives Out	55	1hr 30mins	312M	20,471,205
8	The Lego Movie 2	11	1hr 38mins	192M	16,886,448
9	Jumanji: The Next Level	49	23mins	797M	16,874,959
10	Joker	20	13mins	1.1BN	16,697,881

Number of
Brands

59

Avengers: Endgame

1

Brand Screen Time:

31mins

Worldwide Box Office ($)

2.8BN

Value Generated for the Brand ($)

75,872,720

Number of
Brands

79

Hobbs & Shaw

2

Brand Screen Time:

1hr 26mins

Worldwide Box Office ($)

759M

Value Generated for the Brand ($)

61,468,098

Number of
Brands

145

Ford v Ferrari

3

Brand Screen Time:

4hr 4mins

Worldwide Box Office ($)

226M

Value Generated for the Brand ($)

58,279,719

Number of
Brands

54

Spider-Man: Homecoming

4

Brand Screen Time:

57mins

Worldwide Box Office ($)

1.1BN

Value Generated for the Brand ($)

55,638,856

Number of
Brands

48

Captain Marvel

5

Brand Screen Time:

31mins

Worldwide Box Office ($)

1.1BN

Value Generated for the Brand ($)

55,279,719

Number of
Brands

87

Once Upon A Time in Hollywood

6

Brand Screen Time:

1hr 30mins

Worldwide Box Office ($)

374M

Value Generated for the Brand ($)

31,371,359

Number of
Brands

55

Knives Out

7

Brand Screen Time:

1hr 30mins

Worldwide Box Office ($)

312M

Value Generated for the Brand ($)

20,471,205

Number of
Brands

11

The Lego Movie 2

8

Brand Screen Time:

1hr 38mins

Worldwide Box Office ($)

192M

Value Generated for the Brand ($)

16,886,448

Number of
Brands

49

Jumanji: The Next Level

9

Brand Screen Time:

23mins

Worldwide Box Office ($)

797M

Value Generated for the Brand ($)

16,874,959

Number of
Brands

20

Joker

10

Brand Screen Time:

13mins

Worldwide Box Office ($)

1.1BN

Value Generated for the Brand ($)

16,697,881

Our Method

This study of product insertion in movies is based on Concave Brand Tracking information.

The research examines every company that was featured or referenced in each of the top 100 films at the US blockbuster in 2019. Exposure, airtime, and marketing impact all were determined by considering the overall value earned by each film and company.

The top 100 businesses earning the most money from advertising in movies in 2019 were then identified and split down by sector and number of film spots.

The information was then subsequently refined to determine the top 10 top paid placements from a single film, as well as the top 10 top-earning movies for all companies.

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