Product Pushing – The Brands that Earn the Most from Film Product Placement

It’s no surprise that product placement is part of a massive industry in Hollywood. However, which brands are obtaining the most from shout-outs on TV? Who is generating the most profit? We took a closer look to find out.

The Top 100 Box-Office Brands with Profits from Film Placement

We’ve ranked the top 100 brands based on the total revenue generated from product placements in movies across 2019.

# BRAND NUMBER OF MOVIES WITH PLACEMENT IN 2019 INDUSTRY
1Ford72Automotive
2Apple58Consumer Electronics
3Chevrolet54Automotive
4Mercedes-Benz46Automotive
5Toyota46Automotive
6Dodge43Automotive
7Jeep37Automotive
8Dell32Consumer Electronics
9Cadillac32Automotive
10Adidas32Apparel
11Nike31Apparel
12Honda30Automotive
13Nissan30Automotive
14Coca-Cola29Beverage
15BMW29Automotive
16Converse27Apparel
17Volkswagen26Automotive
18Volvo26Automotive
19Sony25Consumer Electronics
20Samsung25Consumer Electronics
21Hyundai24Automotive
22Casio22Consumer Electronics
23Lincoln21Automotive
24Audi20Automotive
25Land Rover20Automotive
26Pontiac19Automotive
27Motorola19Consumer Electronics
28Kia19Automotive
29Dior18Luxury Fashion
30Google18Consumer Electronics
31Budweiser17Beverage
32Oldsmobile15Automotive
33HP14Consumer Electronics
34LG14Consumer Electronics
35Lexus14Automotive
36Jaguar14Automotive
37Panasonic12Consumer Electronics
38Microsoft12Consumer Electronics
39Porsche11Automotive
40AT&T10Consumer Electronics
41Ferrari9Automotive
42Ray-Ban9Eyewear
43Jansport9Apparel
44Yamaha8Consumer Electronics
45Carhartt8Apparel
46Rolex8Luxury Fashion
47Ralph Lauren8Luxury Fashion
48LTI7Education
49Zenith5Consumer Electronics
50Vizio5Consumer Electronics
51Harley-Davidson5Automotive
52Triumph4Automotive
53Tom Ford4Luxury Fashion
54Champion Spark Plugs4Automotive
55New Era4Apparel
56Lego3Toys
57AOC3Consumer Electronics
58MG3Automotive
59Cartier3Luxury Fashion
60Michael Jackson3Music
61Dita2Consumer Electronics
62McLaren2Automotive
63Bell Helmets2Apparel
64Peterbilt2Automotive
65Blockbuster2Entertainment
66Dunlop2Automotive
67C. F. Martin & Company2Music
68Old Focal2Eyewear
69Fox News2Entertainment
70Persol2Eyewear
71Nine Inch Nails1Music
72Shelby American1Automotive
73Initium1Eyewear
74AC Cars1Automotive
75Howard University1Education
76Black Sabbath1Music
77Entourage of 71Eyewear
78Permobil1Consumer Electronics
79Maison Margiela1Luxury Fashion
80Polaris1Automotive
81Mi-Pac1Apparel
82Franklin1Financial Services
83Canada Goose1Apparel
84BonLook1Apparel
85Innis & Gunn1Beverage
86Citizen1Luxury Fashion
87Viper Tactical1Apparel
88Panerai1Luxury Fashion
89Cisco Bowers1Beverage
90WWE1Entertainment
91Kotion Each1Consumer Electronics
92United Airlines1Travel & Hospitality
93Cutler & Gross1Apparel
94Brooks Brothers1Apparel
95Merc1Apparel
96Iveco1Automotive
97Kocom1Consumer Electronics
98Philadelphia Phillies1Entertainment
99FiLite1Beverage
100Carol IV1Travel & Hospitality

Ad-Effect – The Top 100 Product Placements in Films

Which of the brands listed below made the most profit from a single film performance? Below are the top 10 most profitable product placements in films during 2019.

Table View
List View
# BRAND FILM BRAND SCREEN TIME WORLDWIDE BOX OFFICE ($) VALUE GENERATED FOR BRAND ($)
1LegoThe Lego Movie 21hr 37mins192M16.5M
2Nine Inch NailsCaptain Marvel10mins 47 secs1.13BN12.9M
3FordFord v Ferrari45mins 7 secs225M12.7M
4DitaSpider-Man: Far from Home8 mins 7 secs1.13BN8.3M
5SonySpider-Man: Far from Home6 mins 23 secs1.13BN7.9M
6Shelby AmericanFord v Ferrari28mins 50 secs225M7.1M
7InitiumAvengers: End Game3mins 10secs2.8BN7M
8AudiAvengers: End Game1mins 30secs2.8BN5.9M
9NikeSpider-Man: Far from Home3 mins 26 secs1.13BN5.5M
10FordAvengers: End Game2 mins 9 secs2.8BN4.7M

Lego

The Lego Movie 2
1
Brand Screen Time:
1hr 37mins
Worldwide Box Office ($)
192M
Value Generated for the Brand ($)
16.5M

Nine Inch Nails

Captain Marvel
2
Brand Screen Time:
10mins 47 secs
Worldwide Box Office ($)
1.13BN
Value Generated for the Brand ($)
12.9M

Ford

Ford v Ferrari
3
Brand Screen Time:
45mins 7secs
Worldwide Box Office ($)
225M
Value Generated for the Brand ($)
12.7M

Dita

Spider-Man: Far From Home
4
Brand Screen Time:
8 mins 7 secs
Worldwide Box Office ($)
1.13BN
Value Generated for the Brand ($)
8.3M

Sony

Spider-Man: Far From Home
5
Brand Screen Time:
6 mins 23 secs
Worldwide Box Office ($)
1.13BN
Value Generated for the Brand ($)
7.9M

Shelby American

Ford v Ferrari
6
Brand Screen Time:
28mins 50 secs
Worldwide Box Office ($)
225M
Value Generated for the Brand ($)
7.1M

Initium

Avengers: Endgame
7
Brand Screen Time:
3mins 10secs
Worldwide Box Office ($)
2.8BN
Value Generated for the Brand ($)
7M

Audi

Avengers: Endgame
8
Brand Screen Time:
1mins 30secs
Worldwide Box Office ($)
2.8BN
Value Generated for the Brand ($)
5.9M

Nike

Spider-Man: Far from Home
9
Brand Screen Time:
3 mins 26 secs
Worldwide Box Office ($)
1.13BN
Value Generated for the Brand ($)
5.5M

Ford

Avengers: Endgame
10
Brand Screen Time:
2 mins 9 secs
Worldwide Box Office ($)
2.8BN
Value Generated for the Brand ($)
4.7M

PR Power: The Highest Grossing Films for Brands Plugging Products

Which films made the most money for their featured brands overall? Have a look at our list of the top 10 films for product placement.

Table View
Grid View
# FILM OF BRAND BRAND SCREEN TIME WORLDWIDE BOX OFFICE ($) VALUE GENERATED FOR BRAND ($)
1Avengers: End Game5931mins2.8BN75,872,720
2Hobbs & Shaw791hr 26mins759M61,468,098
3Ford v Ferrari1454hr 4mins226M58,279,719
4Spider-Man: Homecoming5457mins1.1BN55,638,856
5Captain Marvel4831mins1.1BN55,279,719
6Once Upon A Time in Hollywood871hr 30mins374M31,371,359
7Knives Out551hr 30mins312M20,471,205
8The Lego Movie 2111hr 38mins192M16,886,448
9Jumanji: The Next Level4923mins797M16,874,959
10Joker2013mins1.1BN16,697,881
Number of
Brands
59

Avengers: Endgame

1
Brand Screen Time:
31mins
Worldwide Box Office ($)
2.8BN
Value Generated for the Brand ($)
75,872,720
Number of
Brands
79

Hobbs & Shaw

2
Brand Screen Time:
1hr 26mins
Worldwide Box Office ($)
759M
Value Generated for the Brand ($)
61,468,098
Number of
Brands
145

Ford v Ferrari

3
Brand Screen Time:
4hr 4mins
Worldwide Box Office ($)
226M
Value Generated for the Brand ($)
58,279,719
Number of
Brands
54

Spider-Man: Homecoming

4
Brand Screen Time:
57mins
Worldwide Box Office ($)
1.1BN
Value Generated for the Brand ($)
55,638,856
Number of
Brands
48

Captain Marvel

5
Brand Screen Time:
31mins
Worldwide Box Office ($)
1.1BN
Value Generated for the Brand ($)
55,279,719
Number of
Brands
87

Once Upon A Time in Hollywood

6
Brand Screen Time:
1hr 30mins
Worldwide Box Office ($)
374M
Value Generated for the Brand ($)
31,371,359
Number of
Brands
55

Knives Out

7
Brand Screen Time:
1hr 30mins
Worldwide Box Office ($)
312M
Value Generated for the Brand ($)
20,471,205
Number of
Brands
11

The Lego Movie 2

8
Brand Screen Time:
1hr 38mins
Worldwide Box Office ($)
192M
Value Generated for the Brand ($)
16,886,448
Number of
Brands
49

Jumanji: The Next Level

9
Brand Screen Time:
23mins
Worldwide Box Office ($)
797M
Value Generated for the Brand ($)
16,874,959
Number of
Brands
20

Joker

10
Brand Screen Time:
13mins
Worldwide Box Office ($)
1.1BN
Value Generated for the Brand ($)
16,697,881

Our Method

This study of product insertion in movies is based on Concave Brand Tracking information.

The research examines every company that was featured or referenced in each of the top 100 films at the US blockbuster in 2019. Exposure, airtime, and marketing impact all were determined by considering the overall value earned by each film and company.

The top 100 businesses earning the most money from advertising in movies in 2019 were then identified and split down by sector and number of film spots.

The information was then subsequently refined to determine the top 10 top paid placements from a single film, as well as the top 10 top-earning movies for all companies.

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