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The Odds of Triggering Trump on Twitter

We all know by now that the 45th President of the US is known to quickly react to a range of topics through Twitter. At times, former President Donald Trump has posted tweets that have made the world laugh, cry or just sat and watched in awe. So, the team of experts at CasinoTop wanted to dive deeper to find out what it takes to elicit a response from Trump.

Our team analyzed over 30,000 quotes, retweets and tweets to find out more about what makes Trump tick and head to Twitter for the world to see. We also wanted to find out if there are specific Twitter users that Trump engages with regularly on the platform as well as what it is he prefers to tweet about. Let’s find out more about what gets him going.

A Force to Be Reckoned With

[Statistics Showing User Mentions by Sentiment]

Going back a few years, we found that Trump tended to post negative tweets directed at The New York Times. The tweets started and continued since 2016 as though it was a personal vendetta. The president at the time would continue his onslaught of The New York Times by branding its content as “fake news”. During Q3 of 2016, more than 6% of Trump’s tweets cited “fake news” when The New York Times was mentioned. The figure increased to 11% of his tweets by the end of the year and kept going well into 2017.

Under the Trump administration, The New York Times and several other publications came under fire. These news publications were attacked and even branded as the “enemy of the people” by the administration. Furthermore, the hashtag #fakenews was also used to single out CNN, a major cable news network. In early 2017, nearly 20% of Trump’s tweets attacked and mentioned the news provider. The attack on CNN also lined up with the events of the former president’s travel ban and what the news provider had to say and show about the decision.

With that in mind, it seems that you are likely to get a response or media attention from Trump if you are a member of the mass media or reporting an opposing view from what he deems to be right.

The Frequency of Words

[Image on Top Words and Sentiments used by Trump]

Between 2011 and 2017, our analysis of Trump’s tweets showed that he mentioned former President Barack Obama more than 1,000 times. It does make sense seeing as he had plenty of opposing views but seemed like a bit of an obsession. There was little to no tact from Trump when he was questioning the validity of Obama’s birth certificate or when he was talking about the US never seeing another African-American president ever again.

There may have been some jealousy involved given that Obama’s approval rating sat at 59% while Trump was always struggling to get above 50% sitting at 45% and even going down as low as 35%. That significant drop occurred during his first 100 days in office, which could be due to his attacks on the Affordable Care Act. He was trying to undo the last thing that the previous president put in place, that could stand to benefit millions and was done so through more than 350 tweets mentioning the Act.

The only other obsession besides Obama that Trump tweeted about, was himself. Our team found that there were nearly 850 tweets where he mentioned himself in some way or the other. Other tweets we analyzed showed that Trump rallies were often mentioned and any news stories that supported his administration like the support of the travel ban.

Two-Word Combinations

[Image Showing Trump's Most Commonly Used Words in Pairs]

The slogan for Trump’s campaign was “Make America Great Again,” and we found that these pairings reigned supreme throughout his Twitter feed. Different combinations of the four words can be found in more than 1,000 of his tweets. In April 2016, tweets from Trump saw a new two-word combination come to the forefront along with other demeaning nicknames for anyone who opposed his administration. Two-word pairings such as Little Marco, referencing Marco Rubio, Low Energy Jeb referencing Jeb Bush, Lyin’ Ted for Ted Cruz and the most used nickname was Crooked Hillary referencing Hillary Clinton.

Targets on Twitter

[Stats Showing Who Trump Picked on and who he Supports]

When it comes to picking targets to attack through Twitter, it was easy to see that Trump targeted users who were members of the press, media providers and political adversaries. We found that the media outlets @pressjournal, @huffingtonpost and @vanityfair were all frequently mentioned while being attacked. Trump’s most negative comments against media organizations were targeted at @nydailynews and @nbcnews among others.

On the other hand, Trump did have some good things to say about a select few on Twitter. Trump’s most positive posts were directed at real estate companies, celebrities or family. We also found that out of the top 20 users Trump mentioned in his tweets, 6 were brands he owned. So, If you have an opposing view and you belong to a news or media organization, you will likely receive a nasty response from Trump.

His Ego on Twitter

[Stats showing what Trump Likes to Tweet About]

Our study showed that out of the most common users he likes to mention on Twitter, it was other politicians he made references to the most.  We found almost 3,500 tweets that mentioned at least one politician. Whether those tweets were positive or negative, it wasn’t tallied in this section of the analysis.

The second spot was taken by media and news coverage. He showed no restraint in criticizing individuals or the entire organization if he did not agree with what the organizations were covering or in the manner they would do it.

When we took a closer look at quotes and retweets, we found that over 500 tweets about himself were retweeted. He also quoted more than 5,000 tweets that referenced himself as well. In most cases, these were tweets that supported his administration, showed interest in his brands or shed a positive light on his method of governance.

Love for his Kids

[Statistics Showing Trump’s Sentiment by Subject]

When we looked at the sentiment aspect, the Trump family received most of the positive tweets. Other positive sentiments also included tweets about the nation and surprisingly, women’s rights. Negative sentiments were seen when Trump tweeted about Russia, terrorists and any mention of the Middle East. Russia received the most negative sentiments while other negative sentiments included immigration and any mention of Hillary Clinton. If you are looking for positive sentiments from Trump, you will need to be one of his kin or one of his brands or hobbies.

Time to Tweet

There is very little room for positive tweets from Trump’s Twitter feed. He is a man that believes he is right all the time and will not be told differently. The response to opposition is in the form of name-calling, discrediting and bullying. So that is what you are in for if you are looking to get his attention negatively.

The odds of getting a positive response would be to have something that benefits him or be a member of his family. That could mean that you are his wife, son, daughter, golf club or one of his properties. If you are looking for negative commentary from Trump, then you will need to be part of a major news provider that influences the community. With the credentials and the backing of a legitimate news organization, you are sure to be branded as someone that is spreading #fakenews.


To learn more about what makes Donald Trump tweet, we combed through over 30,000 tweets, retweets, and quotes on Twitter. The polarity ranking of each word and whether that word was positive (1), negative (-1), or neutral (0) were used to determine sentiment. The sentiment score was calculated by averaging all of the words.

Subjectivity was measured on a scale of 0 to 1, with a score closer to 1 indicating more subjective text, and a score closer to 0 indicating an objective text. Material that went toward either positive or negative, tended to be more subjective, whereas neutral text tended to be more objective.

We studied users named in each tweet, did a text analysis, and eliminated stop words to find the most prevalent terms and word combinations, and then classified the main theme as one of the following:

Fake News, Women, United States, Mexico, Immigrants, Trump Family Member, Terrorists, Russia, Barack Obama, Presidential Election, Other Politicians, A Specific City, Other Policies, Other - None of the Above, The Middle East, Member of the Media, Media Coverage, LGBT Issues, Immigration, Hillary Clinton, Health Care, Foreign Policy, Donald Trump, China, Canada, A Specific State, Other Country

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