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Vegas Activities on Instagram

Although Las Vegas is known for its revelry and decadence, it turns out that what happens in Vegas does not always stay in Vegas. The iconic phrase implies a level of secrecy surrounding actions that tourists would rather forget once they return to their regular lives. When "What happens in Vegas stays in Vegas" becomes a social media hashtag, all bets are off for privacy and anonymity, according to our analysis of nearly 23,000 Instagram postings.

Local Economic Impact

The Las Vegas Convention and Visitors Authority (LVCVA), the city's official tourism organization, has made "What happens in Vegas, stays in Vegas" their promotional slogan. Over the course of a year in 2015, the LVCVA received over 41 million visitors. Since Las Vegas is a popular conference and convention location, it's no wonder that the city's tourist board exploits the allure of some of the city's more alluring activities to boost visitor satisfaction and the local economy.

Trending on the Socials

As a result, the hashtag #whathappensinvegasstaysinvegas has gained traction. The hashtag was used over 100,000 times on Instagram alone between April 2014 and December 2015, a nearly 21-month period. Many of the posts with the hashtag are advertising efforts by local nightclubs and nightlife destinations, but people have also used it to document their own celebrations. The absurdity of a hashtag popularizing a notion that should never be communicated by design is obvious.

The following findings were gleaned from nearly 23,000 Instagram posts labelled with #whathappensinvegasstaysinvegas by people who had no intention of promoting Vegas in any way. We were able to identify the topics of each post and discriminate between the maybe questionable Vegas activities these thrill-seekers disclose using Amazon's Mechanical Turk service. It's evident that using this hashtag to publicize your Vegas debauchery will not keep proof of your wild holiday hidden from public view!

The Lifestyle Says it All

Skimpy clothing or bikinis, booze, casinos, nightclubs, and concerts or shows are the most often posted features of #whathappensinvegas photographs. The dress rules of entertainment venues and Las Vegas' legendary pool parties are two evident contributors to the predominance of provocative clothes and bikini photographs. Meanwhile, the Las Vegas strip's most popular attractions include casinos, nightclubs, and live performance events. However, many of those locations and events also host the kinds of out-of-character behaviour that most people would prefer to leave behind when they leave Vegas. Is it possible that capturing the revelry is simply too appealing?

All of these most popular photo features are totally legal for consenting individuals, whether they are irresistible or not. Drugs, guns, police, and other forms of illicit activities are far less acceptable, and their intrinsic illegality is likely to give Instagram users enough pause to withhold those photographs. The covert photo continues to chart for the hashtag, though in much lower numbers.

Going Viral

What makes it beyond the questionable filters of Vegas partygoers, is likely due to Instagram's nature as a photo-sharing site. Because the edited, filtered, and meticulously controlled feeds of life's moments so rarely mirror reality, Instagram is frequently connected to displays of narcissism. It's no surprise, then, that individuals like to share aesthetically enticing glimpses of the Vegas lifestyle, such as poolside holiday moments, luxury cocktails, flashing casino lights, and selfies while dancing.

Of course, just because you post the most popular Vegas photo features doesn't mean you'll get likes from your Instagram followers. When compared to other #whathappensinvegasstaysinvegas Instagram postings, photos involving weapons won by a landslide, with 174.3 likes on average. Nevada's lax gun restrictions and loud proponents of the Second Amendment to the United States Constitution undoubtedly contribute to the category's popularity.

Other popular photo categories, on the other hand, fit more neatly into the perfect, edited photo album. Whether you think it's selfish or not, photographs of men and women flashing cash on social media get a lot of likes and followers. Other popular photo subjects included photographs of money, which received an average of 67.8 likes, scant clothing wedding shots (57.4 likes) and bikinis (64.9 likes)

In Conclusion

The rallying cry "What happens in Vegas, stays in Vegas" lures massive audiences to Las Vegas' attractions and opulent lifestyle. Of course, if partygoers believe that no one will ever find out about their reckless conduct, they would be better off leaving their cameras in their hotel rooms and staying away from Instagram. Sharing images with the hashtag #whathappensinvegasstaysinvegas undermines the mantra's guarantee of confidentiality. A word of caution: If you upload from Vegas, your images will not remain in Vegas.