|Owner||WHG (International) Limited Casinos|
|Promotion||Up to a £300 Bonus|
William Hill is a brand that hails right back to 1934 when the founder himself under the same name first set up a small scale operation that relied on participants making bets via phone-calls. The rather novel concept by today’s standards has since grown into arguably the UK’s most recognised betting brand, where you are likely to find one of their brick and mortar betting shops in every major city in the country. Now, after moving to the online sector, William Hill still plays a significant role in the industry with its net worth being in the billions of dollars. The online casino branch of the brand have still primarily focused on the UK, but have in recent times extended their reach to regions such as Canada and Japan. While New Zealanders are welcome to sign up and play at the casino, localisation remains yet to be seen from the major gambling provider
As William Hill unfortunately does not specifically cater to the New Zealand market at this moment in time, Kiwi player will find themselves directed to the UK site, from which the casino originally originates. You will still be offered a welcome package, but one that is based on British Pound Sterling. This offer grants new players a deposit bonus of 150% up to £150 (Approximately 300 NZD), as well as 50 free spins. William Hill gives a 7 day period with regards to completing the wagering, from which the offer is credited to your account. It should also be noted that any stakes will be taken from your originally deposited funds first, so the bonus funds will essentially remain dormant until you wager beyond your cash deposit. Upon registration you can select a different currency to play with should you wish, however the list is quite small, with Euros and US Dollars being the most prominent amongst the choices, however Japanese Yen are also available for those of you who may have ties to the nearest geographical region that Willam Hill actually operates in.
Both of the bonus and free spins have a 40 times wagering requirement attached to them. The free spins are available to use on the following pokies; Age of the Gods™, Fate Sisters, King of Olympus, Prince of Olympus, God of Storms, Medusa and Monster, Ruler of the Sky, Goddess of Wisdom, Furious Four, Midas Touch. For wagering of the deposit bonus, there is a rather large selection of choices available, however this also comes with varying contribution factors that are broken down in various tables within the terms and conditions of the welcome offer. We therefore strongly recommend that you read through these breakdowns for yourself before making any commitments towards claiming or wagering the bonus. As for the maximum amount one can cash out from completing the wagering requirements; it is a rather paltry £10 (Approximately 20 NZD) for the free spins, however the bonus allows for a maximum payout of £2,000 (Approximately 4,000 NZD) upon completion of their wagering requirements.
As William Hill is one of the longest running and largest casinos in the industry, their library and variety of games is extensive. You’ll find many recognisable brands amongst their list, tied to popular movie, TV and other pop-culture themed games, amongst some more mystical and mythical variants. What’s great is that you can see live feeds of any progressive jackpot currently ongoing on any of pokie from the main “Slots” page. The most notable pokie developer featured is Playtech, which is definitely a well recognised and quality casino games provider, where ‘Panther Pays’ and ‘Age of Gods’ are actively presented. Although, the distinct lack of any presence of any Microgaming and Netent games certainly does some marked diservice for the casino. Furthermore, while there is a search bar present, there is no ideal form of categorising between different providers and variations in pokies, as featured games and jackpots are presented separated pages, rather than a filtered format found in other online casinos. The breakdowns of pokies comes in various pages, which are as follows; ‘Popular’, ‘Slots’, ‘Jackpots’ and ‘New’. The overall presentation, while not archaic, does feel slightly outdated over other smaller online casinos who have heavily invested in their user interfaces.
William Hill is most notable in the UK, from where it was first established, for its brick and mortar bookies. Nonetheless, the online counterpart does go to great efforts in presenting a variety of game options for players. There are several variations of live casino and table games, where the options available on Roulette are of particular note, where some feature their own progressive jackpots. Blackjack, Baccarat and Poker are also available to players, as well as various forms of Video Poker. William Hill also features a “More Games” section, which primarily has a variety of scratch card games, but also Keno, Craps and more.
William Hill offers several promotions that are mainly advertised via their marketing communications such as email. Therefore it is recommended that those who decide to stick with this online casino remain opted in for all promotional marketing material, as to not miss out on any exclusive offers. Furthermore, William Hill are currently running a daily campaign on Playtech’s Maji Wilds, which requires players to opt in on a daily basis and stake £20 (Approximately 40 NZD) on the pokie. This then entitles the player 10 free spins on the same game. Just be aware that only cash stakes are counted and the ‘daily basis’ is based on GMT time, which is 12 hours behind the New Zealand Standard time zone.
Many up and coming and contemporary online casinos make their loyalty schemes very clear and even add gamification elements, where players can essentially earn clearly visualised and higher levels after a certain amount of activity. William Hill unfortunately doesn’t make their loyalty schemes completely clear. While they do have a “VIP Club” page, it offers little in the way of clarification of the levels of activity one must reach in order to obtain the prestigious status. What it does make clear is that their VIP Club is awarded by invite only, where responsible gaming is taken into account, something that most other casinos do not tout. Furthermore, access to the club promises unique and privileged promotions and rewards, as well as hospitality opportunities to prominent sporting events.
The FAQ section might be a bit tricky to find at first at William Hill, as one must first click on the “Help” button located at the top right of the site and then click on a specific URL link under the FAQ sub-header to find a list of 12 separate FAQ topics. While this certainly isn’t an extensive list, some of the questions do offer comprehensive pieces of information that are useful to know, such as “Why do I need to verify my account?”; however, other sections like “Who is allowed to play?”, where the answer is simply ‘anyone over the age of 18’. This is then followed by a separate topic covering restricted jurisdictions, which seems a bit contrary.
With regards to customer support, they do have all bases covered, as Email, Live Chat and UK and International telephone support is provided. One must first log register and log in to one’s account in order to use the live chat feature though, which other online casinos do not necessarily require, although it is advertised as being open 24/7, which is great considering the time differences of their UK operations when compared to New Zealand.
We truly hope that William Hill will make movements towards localising its online casino platform for the Kiwi market, as there is definitely a reason why it has been such a long running and top brand within the UK. This is also despite the highly uncompromising and player driven legislation put into effect by the UKGC, which is a testament to their capabilities in of itself. The amount of payment methods, game variety and customer support options go much further than other newer and lesser developed online casino brands out there. While the user interface isn’t the most up to date either, this matters little once you are actually in a game and enjoying the action and promotions that William Hill has to offer.