One of the world’s most innovative and largest online casinos is set to launch in Latvia. Big gun William Hill is expanding its newly acquired Mr Green online casino brand with the help of iGaming provider Gaming Innovation Group (GiG).
Having signed the long-term revenue share agreement with GiG, William Hill is looking towards the future as they continue expanding the popular Mr Green online casino into new markets.
With this long-term agreement in place, GiG will provide William Hill with access to front-end services, an online sports betting platform, and online casino services for use by the Mr Green brand.
With the launch set to happen in early 2020, the revenue share agreement is alleged to have a limited contribution to the revenue of GiG in 2020, however, will increase in 2021 and beyond.
The agreement has generated considerable buzz around the industry, with CEO of Mr Green Latvia, Janis Tregers saying:
“This is an exciting moment for the William Hill Group business in Latvia, where we move forward with our strategy to introduce a global brand such as Mr Green to the market.”
While some may have wondered about issues of competition coinciding with a somewhat smaller market in Latvia, Janis Tregers went on to say:
“We see it as the perfect complement to the locally well-established 11.lv brand, also hosted on the GiG platform.”
The GiG has seen considerable success in the interesting Latvian online gambling market, and with the use of GiG’s services, the local 11.lv brand has maintained its foothold as the second leading brand.
A success which Richard Brown, the CEO of GiG hopes to deliver with the Mr Green brand, stating:
“I am pleased to announce this expansion of our collaboration and partnership with Mr Green.”
Interesting times are ahead for William Hill as they set to capitalise on the booming Latvian gambling industry.
The market which saw tremendous growth with total gaming revenue increased 14.7% year-on-year to €154.5 million ($226 million CAD) in just the first six months of 2019, including a huge 35.3% increase in online casino income.
With the strong potential in the relatively fresh Latvian gambling scene, it is no wonder that both parties to the agreement have their eyes forward with every possibility of supporting the combined growth in mind, Richard Brown went on to say:
“Latvia is an interesting market for online gambling; we are looking forward to supporting Mr Green’s growth with a strong, safe and entertaining product.”
With these comments, it seems very likely that Mr Green in Latvia may potentially be one of GiG’s first new client’s to implement the group’s recently announced next-generation data platform, which offers a real-time, cost-effective, secure and compliant data tool for gaming.
A tool which all GiG clients are soon to be migrated to from their core software platform, a large portion of the industry will have a better ability to implement responsible gaming tools to provide a better experience for players.